Genussmobil 2018-11-07T09:07:48+00:00


The Genussmobil (pleasure-mobile) was developed in 2016 together with Tourism Schools Bad Gleichenberg. With the Genussmobil it is possible to discover the most beautiful places, the best insider tips and the most delicious spots to eat at on the way. With so much choice you need some pointers, which is why the custom pleasure tours are stored as a virtual guide in the BMWi3’s navigation system.

Custom pleasure tours since the Genussmobil can be rented long-term by partner hotels, tourism regions or similar.  Tours are designed together with partners in order to provide standardised marketing packages.


  • The USP is the combination of electromobility and an experience for guests of premium 4 or 5* hotels

  • Hotel guests can start out from their hotel, enjoy a pleasure tour in a BMWi3 and then return the car to the hotel. Charging infrastructure is available at the hotel.

  • The goal is to create an emotional experience for the guest.

  • Tour packages include:

  • Package 1: Sightseeing tour with the electric car (1 day)

    • Electric car at the hotel
    • Recommendations for the tour (what can guests do in the region?)
  • Package 2: Pleasure tour with the electric car (1 day)

    • Electric car at the hotel
    • Tour itinerary is set
    • Entrance fees are included
    • Culinary tips in the region


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