Project Description

Customer Insights Schladming

Recording and optimising tourism customer journeys.

The ‘Customer Insights Schladming’ project is part of a project funded by the tourist regions of Lech-Zürs and Schladming. With NEXT we won the contract to manage the project for the Schladming region. The project was implemented in cooperation with the Technical University of Graz’s Know Center.

Based on the scalable data, regions gain new options for control and provide the starting point for setting up a recommendation system.

The following specific questions were discussed:

  • Consolidate anonymous guest data at a regional level
  • Create successful and well-founded strategies for the future of tourism in the region
  • Analyse the entire tourism service chain
  • Create anonymous guest profiles which depict the entire ‘customer journey’

Gernot Schröck

Ansprechperson

Status

Das Projekt wurde abgeschlossen und die Ergebnisse dem Auftraggeber übergeben!

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Schladming Dachstein

Be inspired

Mathias Schattleitner

Managing Director of SCHLADMING-DACHSTEIN Tourismusmarketing GmbH

We are working closely together with NEXT on the ‘Customer Insight Schladming’ project. It has already given us some insight into our guests and we look forward to the finished product.

Hansjörg Stocker

Managing Director of Tourismusverband Schladming

Nowadays, impressing guests with a fantastic landscape, perfect infrastructure and excellent offers is not enough. With this project we are actively responding to the wishes and needs of our customers and are offering tourism at the highest level.

Mathias Straub

Deputy Area Head Know-Center der TU Graz

As part of our ‘Customer Insights Schladming’ project, we are developing a data-driven recommendation system that tailors offers to different user groups.

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